Google Adwords & Campaign Management

Photo spot

Social Links





Google Adwords

Google AdWords is Google's advertising product, which displays your ads to people looking for your products or services on Google or its partner sites. When you advertise with AdWords, you pick words or phrases (called “keywords”) that are related to your business and your products or services.

Campaign Management

In telemarketing, an Enterprise Campaign Manager solution is used to provide advanced management capabilities for the data used to conduct Outbound dialing campaigns. Campaign management can also refer to the creation, execution, tracking, and assessment of a particular advertising campaign (a print advertisement, TV commercial, radio spot, etc.)

Reasons of use Google AdWords

  • Small Initial Investment
  • Defining Budget
  • High ROI
  • Target Traffic
  • Test Marketing Campaigns
  • Instant traffic
  • Tracking success
  • Targeting ads locally
  • Suggested high volume keywords
  • Improves hands-on experience

Benefits of advertising with Google AdWords

A few important things set AdWords apart from other kinds of advertising. Using AdWords, you can:

Computer screen

Reach people at the precise moment they’re searching for what you offer

  • Your ad is displayed to people who are already searching for the kinds of products and services you offer. So those people are more likely to take action.
  • You can choose where your ad appears -- on which specific websites and in which geographical areas (states, towns, or even neighborhoods).
  • TheGoogle Display Network(GDN) alone reaches 80% of Internet users in the US.
Calculator and money

Control your budget

  • With cost-per-click (CPC) bidding, you’re charged only when someone clicks your ad, not when your ad appears. There are a variety of bidding options you can choose from.
  • You decide how much or little you want to spend monthly, and you’ll never be charged more than that amount.
  • There’s no minimum spending commitment.

See exactly what's working in your ad, and build on it

  • View a report of how your ad is doing -- see how many new customers connect to your business from your ad, where they’re coming from, and more.
  • Use AdWords tools to edit and improve your ad, and increase the number of potential customers who contact your business.

Google Adwords & Campaign Management

“A successful campaign requires a dedicated and knowledgeable candidate.It requires an effective message and delivery of that message. It also requires money, personnel, and people-management skills.”

Campaign Management

Creation and execution of Email based marketing campaigns. Continuous review and active management of website and other online assets

In telemarketing, an Enterprise Campaign Manager solution is used to provide advanced management capabilities for the data used to conduct Outbound dialing campaigns.

Campaign management can also refer to the creation, execution, tracking, and assessment of a particular advertising campaign (a print advertisement, TV commercial, radio spot, etc.)

Campaign management software gives Modern Marketers the blueprints they need to build and launch successful campaigns. Award-winning marketers automate the process from the most basic email marketing campaigns to sophisticated event-triggered content marketing programs.